| Type | Private company |
|---|---|
| Industry | Automotive |
| Founded | 20 August 1999 in Manesar Gurgaon, Haryana, India |
| Headquarters | Haryana, India |
| Key people | Mr. Shinji Aoyama, President and CEO |
| Products | Motorcycles, scooters |
| Parent | Honda Motor Company, Limited |
| Website | HMSI |
Honda Motorcycle and Scooter India, Private Limited (HMSI) is the wholly owned Indian subsidiary of Honda Motor Company, Limited, Japan.[1] Founded in 1999,[1] it was the fourth Honda automotive venture in India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India.[2]
The entry of Honda into the Indian market as HMSI began with the launch of the Honda Activa, a 100 cc scooter. A slightly modified trendier version of the Activa was soon launched, as the Honda Dio. Honda Eterno was launched thereafter to add to the portfolio of HMSI's scooters.
The Honda Unicorn was the first motorcycle released by HMSI. The Honda Shine has since been released.
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Honda launched this gearless scooter in Feb/March 2008.The slogan for this is "Live your style".
The specifications are :
The Honda Activa is the first scooter model released by HMSI for the Indian market.[3] It was marketed as a family vehicle. It has Honda Activa with a 102 cc engine (recent models come with 110cc engine). The scooter is also known as a family two-wheeler for its higher load carrying capacity. The vehicle has the option of kick-start and self-start. The chassis is made the under bone type and the body panels are moulded steel sheet.
Activa incorporates better rider comfort and includes the puncture-resistant "tuff-up" tyre and tube combination. It has low riding height and low noise 4-stroke engine. It gives a mileage of about 45 km per litre on a long run.
The Honda Dio is a stylish version of the Honda Activa, having almost the same technical specifications. The engine is slightly more powerful. The Dio is targeted at young people. Honda calls it India's first "motoscooter".[3]
Advertised as the "Geared Surprise"[3] prior to launch, the Honda Eterno is a 4-stroke, 150 cc scooter. Honda claims that the Eterno gives the best mileage in its class.[3]
The Honda Unicorn is HMSI's first motorcycle for the Indian market. It is powered by a newly developed 4-stroke, 149 cc engine. The Unicorn is the first bike in India to incorporate the mono suspension system. The bike is touted as the "Flying Machine" by Honda.[3]
Marketed as the "Dream Machine", the Honda Shine has the newly developed 125 cc Optimax engine.[3] The motorcycle is targeted at the mid-range motorcycle segment.
This bike is a 125 cc bike with a sporty fairing, producing approximately 11 bhp.
This bike is a stylish commuter. It has the same 149.1 cc Unicorn's engine, but has high lift cams. It produces 14 bhp of power and around 12.8 NM of torque.
The HMSI factory is built on a plot of 52 acres (210,000 m2) at Manesar, Gurgaon district of Haryana. Construction of the factory was completed in January 2001. The initial production capacity was 100,000 scooters per year, which is currently 6,00,000 scooters. The motorcycle production capacity is 10,00,000 per annum. The initial investment was Rs. 215 crores and has now grown to 800 crores.[4]
HMSI got ISO 14001 certification in December, 2002. HMSI plans to use the PDCA cycle for its environmental management system.[5]
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